Bluetooth®2Barcode is a proximity mobile marketing service that uses both the Bluetooth® component and the Barcode component.

A Syscom Digital Bluetooth® device detects a mobile terminal (any terminal with a built-in Bluetooth® system such as mobile phone, laptop, tablet) within its proximity range, sends a message dispatch request via Bluetooth® and subsequently delivers the content directly to the mobile phone.

To benefit from the message received via Bluetooth® (mobile discount coupons, digital vouchers), the mobile terminal on which it was received must be scanned at a special barcode reading device, thus receiving the mobile discount coupon or digital voucher in physical form, or directly the promised benefits.