Database marketing is a form of direct marketing, using databases of clients or potential clients to generate personalized communications, in order to promote a product or service for marketing purposes.

A database with accurate information represents the greatest asset in direct marketing. An important detail in maintaining an accurate database is database management through updating information by adding new selection criteria. Creating and maintaining such a database guarantees closeness to the client and their loyalty.

An example of exploiting the database can be offering "inactive" consumers "limited edition" discounts. These will be applied to the product ranges that the respective client purchased during their last visit to your store.

• Segment your database by categories of interest!
• Encourage clients to inform you about the types of products they are interested in!

To optimize the initiative, the database can be targeted based on:

• Location
• Age
• Income
• Gender, etc.

Syscom Digital provides database marketing services through efficient management to help you achieve your marketing campaign objectives.