Digital Marketing is defined as the practice of promoting products and services through the use of digital distribution channels to reach consumers quickly, in a relevant, personal and cost-effective manner.

The term Digital Marketing represents the promotion of a brand through the internet, mobile phone and other interactive channels. Digital Marketing extends beyond Internet Marketing through other channels to reach the target audience, channels that do not require the use of the Internet and which include a whole series of elements, such as: mobile phones, SMS/MMS, electronic displays, banner ads and digital outdoor advertising.

Digital Marketing is much more successful when it combines multiple channels in campaigns. This, if correctly executed, could produce positive results, with clients being reached from multiple perspectives. Additionally, combining multiple digital tools allows clients to choose the easiest way for them to communicate with the brand.
A campaign will deliver fantastic results if multiple message types are implemented. A good example would be the following: an email could be sent to a list of potential clients, with a special offer for those who also include their mobile phone number. A few days later, a follow-up campaign can be carried out by sending them a text message (SMS) with the special offer.