"Mobile marketing is," says Maia Novolan, "the most effective way to expose certain individuals to advertising messages. For many companies, the low to moderate cost of such an initiative prevails over the minor negative effects that some might try to highlight.

Overall, mobile marketing offers convenience, variety and maximum exposure to companies that invest in mobile marketing. These are some of the first notable benefits, given that those who turn to mobile marketing enjoy a variety of experiences that they otherwise would not be able to benefit from."