Outbound activities primarily refer to telesales activities through which database subscribers are called to be informed about various initiatives, to have marketing questionnaires administered to them, or to attempt to sell them certain goods or services. The range of outbound activities extends to a wide variety of services:

• Scheduling with a sales representative
• Telemarketing
• Statistics
• Market research
• Sales reactivations
• Customer satisfaction
• Quality checks
• Loyalty programs
• Telesales
• Delivery confirmations