We develop proximity campaigns for our clients using an innovative interactivity and content management system that can be distributed via Bluetooth.
Bluetooth marketing consists of installing Bluetooth devices in key locations for the client, forming a network through which real-time information is transmitted. The Bluetooth marketing system enables localized communication and advertising primarily due to the very small space required for device placement.
Bluetooth® Advertising is a data management system that creates profiles for each consumer (identified phone) so that every time it "encounters" the consumer, the system distributes different content.
Content transmitted via Bluetooth® is diverse: text, images, animations, video (e-ticket, m-ticket, m-voucher) and can be adapted "on the fly" during the campaign (it can be customized at any time through a web interface).
The innovative Bluetooth® Advertising system is accessible to all mobile terminals in the mid-range and high-end classes and stimulates interactivity through the ease of directing unidirectional or bidirectional communication via Bluetooth.

• It is intelligent – it does not distribute the same content that the consumer has already received;
• Content transmitted via Bluetooth® is diverse: text, images, animations, video and can be adapted "on the fly" during the campaign (it can be customized at any time through the web interface);
• Bluetooth® device placement can be done anywhere, and due to the very small footprint, it can be placed in certain key locations;
• The program/mechanics/campaign content can be customized based on locations, timing, how many attempts have been made per each mobile phone-owning client, etc.;
• It stimulates interactivity through the ease of directing communication from Bluetooth® (unidirectional) to SMS (bidirectional).