The Short Message Service (SMS) is a standardized communication service in the GSM mobile communication system, using standardized communication protocols to enable the exchange of short text messages between mobile phone devices.

SMS is the most widely used means of communication on the planet. SMS technology has facilitated the development and economic growth of text messaging.

SMS represents an important component of direct marketing and is increasingly used for communication between a company and its audiences – SMS marketing. Communication can be unidirectional or bidirectional.

Some examples of activities that include the SMS component in a marketing campaign are:

• PUSH SMS/BULK SMS
• PULL SMS
• WEB2SMS, SMS2Web
• SMS2CALL, Call2SMS
• SMS Promotions
• Electoral SMS
• SMS Invitations

SMS can be successfully used in proximity campaigns or in nationwide SMS promotions. Syscom Digital is an authorized SMS aggregator by mobile phone operators in Romania and offers comprehensive SMS services.