Promotions are the best tool for interacting with consumers, receiving something from them and offering something in return. To run a campaign that reaches as much of the proposed target as possible, we know we need to understand what the consumer wants.

From a cost perspective, we do much better: we cut costs in half!

• No more printed, multicolor contest coupons, just flyers announcing the contest and explaining to people how to participate;
• The complete rules can be available online, on a phone line with standard rates, as well as in a nationally distributed newspaper;
• We save the space allocated for a physical ballot box;
• We save human resources for guarding the ballot box.

From an operational perspective:

• We provide legal and operational support in creating the rules;
• We provide COMPLETE periodic reports on participant activity;
• A recent and active database is created that can be reactivated through a push SMS with each new promotion.