SMS stands for Short Message Service.
This service enables the sending and receiving of alphanumeric messages on mobile phones. The SMS short message service is a very popular method of interaction today. Due to its low-cost nature, this service is very popular among young people. The connection between the text messaging phenomenon and the underlying technology is so strong that in some parts of the world the term SMS is used as a synonym for a text message or the act of sending a text message.

Benefits of the SMS service:

• Improved communication – SMS is an extremely simple and effective way to communicate with clients.
• Improved productivity – Faster than a phone call, SMS can be used to advertise your company or a specific product you wish to promote. Recently, SMS advertising has become an extremely desirable method of reaching your target, whether it involves teenagers or older people. SMS can be integrated into advertising campaigns, achieving an extremely high response rate.
• Helps with customer loyalty – being an extremely personal yet quite powerful loyalty method, it can help build a long-term relationship with clients.
• It costs half the price of a phone call, thus reducing costs.
• It can be used in a wide range of fields: from pharmacies, large retail chains, to electoral campaigns. Electoral SMS messages have a much greater impact than traditional promotion methods. It is estimated that a message is read approximately one hour after it was received, thus an electoral SMS is much more likely to be seen by the mobile phone user sooner than other posters, electoral banners, etc.