Being one of the most popular forms of communication in the world, SMS has become the favorite communication channel for many advertising agencies. The reason is simple: SMS is very personal, fast and can be used for various purposes, such as:

• Advertising campaigns (pull SMS campaigns). The most common form of mobile marketing is communication for advertising purposes. A very good example of this are "Text and Win" promotional campaigns. A variety of additional media platforms can be used for their promotion and implementation. Wherever we go, billboards, websites and TV shows use advertising promotions such as "send the word SYS to 18XY" to generate sales using free ringtones, gift coupons or even much larger prizes as incentives. And it really works!
• Outbound Campaigns (Push SMS Campaigns): This is generally the first type of marketing campaign an advertiser has in mind when it comes to mobile telephony. "Push" technology offers the ability to send instant messages to an unlimited number of people. The advantages of this service include speed, cost-effectiveness and immediate results.
• CRM: This type of SMS campaign is used to maintain and develop the relationship with existing clients for the purpose of building their loyalty. This type of message usually has an informational character, such as announcing bank account balances/invoice due dates, etc., but can also announce campaigns and promotions or updates.
• B2E: When it comes to "BUSINESS2EMPLOYEES" communication, SMS can be used to run personnel promotions, such as incentive programs.
  Who can benefit?

Airlines, travel agencies, real estate agencies, banks, governmental or non-governmental agencies, educational institutions, hospitals, clinics, distributors, newspapers, magazines, radio and TV stations, political parties, stores, event organizers and more.