Web design refers to the layout intended for viewing in browsers (Internet Explorer, Firefox, Safari, etc.) into which the site content will be integrated. Generally, a web page is designed to function optimally at the most commonly used resolution. Through specific techniques, the page can be optimized for multiple browsers and resolutions.

Web design must reflect the company's brand and offer the client an exceptional visual experience while also providing functionality and interactivity. A well-conceived and executed web design can attract a lot of attention from potential clients and can be a formidable marketing tool.

Web Development is a general term for any activity involved in building a website for the World Wide Web, for intranets, or for mobile. This can include e-commerce, web design, web content development, web configuration, flash creation, etc. However, web development usually refers to the non-design aspects of creating web pages, for example, markup writing and coding. Web development can range from simple text pages to the most complex internet-based applications, electronic businesses, and social networking services.

EMAILING: consists of sending an advertising message to a list of email addresses. In this way, you can promote the company, a specific product, or bring hundreds of visitors to a website (it is very easy for the recipient to click on the link in the email message and thus reach that website). The objective of a campaign with online components is to increase sales of the product you are promoting. Online communication enables a dialogue with consumers. Developing campaigns with web components creates an interactive image for the promoted brands, following online communication trends.